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German Consumer warns Temu

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Published: March 27th, 2024,
Last updated: May 28th, 2025

The Federation of German Consumer Organizations (vzbv) has reprimanded the online marketplace Temu. It claims to have identified several infringements. According to the notice, Temu leaves consumers in the dark as to how the high discounts granted are calculated and does not provide transparency through reference prices. The association also criticized the „unlawful use of manipulative designs.“ Manipulative designs, known as dark patterns, have been banned under the EU’s Digital Services Act since February 17, 2024.

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Verbraucherschutz