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Henkel buys Vidal Sassoon in China

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Published: February 2nd, 2024,
Last updated: May 28th, 2025

Henkel’s corporate headquarters in Germany.

The consumer goods group Henkel is expanding its hair care business with an acquisition in China. Henkel is acquiring the Vidal Sassoon brand in the People’s Republic from its competitor Procter & Gamble, the German company announced on Thursday. The Vidal Sassoon portfolio generally offers more expensive shampoos and conditioners and thus serves the premium segment.

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