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Porsche sales in China collapse

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Published: January 15th, 2024,
Last updated: May 28th, 2025

Porsche gilt in China weniger als Sportwagen, denn als Luxus-Marke. Die Autos erreichen andere Zielgruppen.

Sales of car manufacturer Porsche grew in many world regions in 2023. However, sales in China, the most important car market, slumped. As the Group announced on Friday, Porsche sold 320,221 vehicles in the past twelve months – 3.3 percent more than in 2022. Only 79,283 cars were delivered to China. This corresponds to a decline of around 15 percent, meaning North America has replaced the People’s Republic as the most important single market for the German car brand.

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