Published: December 7th, 2023,
Last updated: May 30th, 2025

Prada aims to double its business in China, according to Gianfranco D’Attis, the CEO of the Italian brand, speaking to reporters in Shanghai. „We have many ambitions in China,“ said the former Dior manager who took over at Prada in January. „This is also accompanied by an increase in our investments.“