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PwC study: German automotive suppliers under pressure from Chinese competitors

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Published: September 2nd, 2024,
Last updated: September 17th, 2024

According to management consultants PwC, German automotive suppliers are losing ground to their Chinese competitors. „Although they are increasing their expenditure on research and development, decisive innovations are rarely coming from Germany and more often from Asia,“ the industry experts state in a new study. They examined key performance indicators from 84 of the top 100 suppliers that generate more than half of their revenue in the automotive sector. In terms of innovation, „Chinese suppliers showed particularly ambitious entrepreneurship. Despite uncertain sales forecasts, they are investing dynamically and thus creating facts for the future.“

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