Published: November 21st, 2024,
Last updated: May 28th, 2025

Apple sold significantly fewer iPhones for the Chinese „Singles’ Day“ holiday than in the previous year. Under pressure from growing competition, sales fell by a double-digit percentage, according to a survey published on Wednesday by market research company Counterpoint Research. China’s two-week Singles’ Day sales period ran from Oct. 28 to Nov. 13 this year.