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Sony angers China by choosing sensitive date

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Published: July 5th, 2021,
Last updated: July 5th, 2021

Japanese tech company Sony is facing a PR battle for inviting people to a product launch on July 7. The date marks the anniversary of the Marco Polo Bridge Incident, which marked the beginning of the Japanese invasion of China in 1937. This immediately caught the attention of the patriotic net community, with individual users accusing the company of intent in its choice of the day. Sony canceled the event and issued an apology on Weibo.

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