The Italian antitrust authority has launched an investigation into the company Infinite Styles Services CO. Limited, which operates the Shein website and app. The background to this is allegedly misleading statements about environmental protection. The Chinese fast fashion provider’s website attempts to „convey an image of the commercial sustainability of its garments through general, vague, confusing and/or misleading environmental claims“, Italy’s antitrust authority stated on Wednesday. For example, the clothing collection „evoluSHEIN“, which is declared as sustainable, does not inform consumers that the garments cannot be further recycled.