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E-commerce: TikTok will launch shopping platform in Spain and Ireland

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Published: July 24th, 2024,
Last updated: August 29th, 2024

TikTok plans to launch its in-app shopping platform in Spain and Ireland as early as October. The social media company, which is owned by ByteDance, has asked its partners, including retailers and creative agencies, in recent weeks to prepare for the launch of TikTok Shop in the two countries, Bloomberg reported, citing people familiar with the matter. TikTok Shop reportedly hired a team of about 40 employees in Spain, making it one of the company’s largest e-commerce outposts in Europe.

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