In addition to its security authorities, the leadership in Beijing also monitors China’s uniform public opinion using a sophisticated propaganda apparatus. This is ensured by so-called writing groups 写作组. Under the guidance of the highest Party committees, they write authoritative theoretical essays and, above all, demand unconditional obedience to helmsman Xi Jinping. Despite their normal names, few realize that the writers are not individual authors. Instead, they are anonymous employees of a collective. They use pseudonyms or homophones that only insiders understand. Bloggers, along with domestic and foreign China experts, have been tracing this sophisticated manipulation for years, which Beijing uses as a method of steering public discourse.