YYDS! Don’t be surprised if you hear teens in China screeching this cryptic string of letters at concerts. And don’t be surprised either when Chinese fans shower their idols with YYDS comments on the net. That’s not a typo, that’s intentional. YYDS stands for 永远的神 yǒngyuǎn de shén – „eternal god“ – and is now a trendy word in China for everything, from pop idols and favorite brands to life-saving favorite colleagues who get the projector for the PowerPoint presentation up and running at the last minute.