Learning from Double 11: Marketing, Reta • Table.Briefings

By Sofia Brooke, Dezan Shira

Those who think they have finally figured out China’s retail market should learn a thing or two about flexibility. Because both consumer habits and strategies of shopping platforms continue to change quickly. This is demonstrated by the new trends that emerged at this year’s „Singles’ Day“ shopping festival on 11/11.

China’s rising consumer power plays an important part in the country’s dual circulation strategy and is an engine of global growth in many categories. The Double 11 shopping festival, as the largest and most popular annual global shopping festival in the world – now overshadowing Black Friday and Cyber Monday combined – serves as a window to observe China’s latest consumer trends.

Learning from Double 11: Marketing, Retail, Consumption Trends

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