Analysis

Carbon neutral: How the label has lost its relevance

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Published: June 26th, 2024,
Last updated: May 28th, 2025

The ruling on whether Katjes’ was allowed to advertise its „green ear bunnies“ using the label „carbon neutral“ will be announced today.
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On Thursday, a ruling from the German Federal Court of Justice is expected in the appeal proceedings regarding the term „carbon-neutral.“ The hearing for this case took place in April. The lawsuit was filed against the confectionery manufacturer Katjes, which had advertised its „Grün-Ohr-Hasen“ with the slogan: „Since 2021, Katjes has produced all products carbon-neutral.“ The court will now announce whether this was permissible. Katjes no longer uses this label in its advertising.

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Greenwashing