How the EU tackles greenwashing

The EU Commission wants to take stronger action against greenwashing. Two directives are currently being negotiated in Brussels. Firstly, the issue has already been addressed with the Directive on Empowering Consumers for Environmental Change. It prohibits unfair practices and creates binding requirements for product labels. In addition, the Green Claims Directive is intended to oblige companies to substantiate environmental claims about their products with a standard method for assessing their environmental impact.