Analysis

Novel foods: Why the EU approval process discourages start-ups

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Published: May 6th, 2024,
Last updated: May 28th, 2025

Last year, the EU approved mealworms for consumption – they are considered a novel food.
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Last summer, the Hamburg-based food tech start-up BLUU Seafood had good news to report: The company was seeking market approval for fish sticks and fish balls made from cell cultures. The catch: the German company has only applied for approval in the USA and Singapore, with the EU to follow later.

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