„Avoid eating too much fat, sugar, and salt“ or „Eat at least five portions of fruit and vegetables a day“ – To French people, these well-meaning but to German ears patronizing-sounding advice are everywhere. Since 2007, they have been mandatory in advertising for many foods in France. Alcohol is also affected by the notices: no red wine advertisement, no matter how seductive, can do without the notice: „L’abus d’alcool est dangereux pour la santé“ (Alcohol abuse is dangerous to health). On television and in the movie theatre, alcohol advertising is banned altogether in France. Adieu liberté.