Published: September 27th, 2023,
Last updated: May 30th, 2025
Dusty old government propaganda is a thing of the past – China’s leadership is pouring resources into self-marketing. And it has set itself the goal of controlling public discourse outside the country and improving its own image. After all, China’s image has significantly declined in the last few years. In a survey of 24 countries, including many in Europe, an average of 67 percent of people stated that they had a rather negative image of China.