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Dirk Martin – hoping for digitization boost from Brussels

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By Heads

Published: October 27th, 2022,
Last updated: December 21st, 2023

Dirk Martin heads the Strategic Advisory Board at the Association of Family Businesses.

„Let’s see if the German network now supports a video call from the road,“ Dirk Martin says from the back seat of his car. It’s jerky, not enough for video during the interview. But Martin doesn’t let that stop him. The 51-year-old founder and entrepreneur of the software company Serviceware constantly deals with the pitfalls of digitization in Germany and Europe.

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Digitization European policy