Once Uta-Bettina von Altenbockum gets going, it is hard to stop her. Sustainable standards in the EU? „I would love to,“ says the Head of the Sustainability and Communications Department at Deutsches Aktieninstitut, „but on a realistic scale, please.“ Too often, she says, the EU’s ideas are all well and good but hard to implement. On a far too small-scale, far too bureaucratic, far too costly for companies.