Published: April 9th, 2024,
Last updated: May 30th, 2025

The Green Claims Directive, currently under consideration by the EU Parliament and Council, aims to prevent greenwashing in advertising. Under the directive, products may only advertise climate neutrality, for example, if it can be substantiated with scientifically determined data. However, according to the version for which the EU Parliament voted in February, CO2 compensations may generally not be used for this purpose.