Companies should flag AI-generated content

EU Vice-President Věra Jourová sees defending freedom of expression as the EU’s job. „But when it comes to the production of AI, I don’t see a right to freedom of expression for the machines„, Jourová said Monday at the launch of a toughened EU code of conduct against disinformation. Signatories „should introduce technologies to detect AI content and clearly label it for users“, Jourová urged.