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Consumer protection: TikTok pledges improvement

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Published: June 22nd, 2022,
Last updated: January 31st, 2023

The social network TikTok has pledged to strengthen the rights of its predominantly underage users. The Chinese platform thus responds to criticism from the European consumer association BEUC, which had accused TikTok of violating consumer protection regulations. It claimed that minors were not protected from hidden advertising and inappropriate content.

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