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DSA: Why Temu as a ‘very large platform’ (VLOP) needs to change its tune

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Published: June 3rd, 2024,
Last updated: June 3rd, 2024

llustration online sales, internet commerce, e-commerce. Temu is a Chinese online shopping website offering highly discounted products, promotions and special offers all year round.
The Temu marketplace is very successful throughout Europe. Consumer advocates accuse the app of using unsubstantiated price reductions and manipulative techniques to put buyers under pressure.

On Friday, the EU Commission designated the online marketplace Temu as a Very Large Online Platform (VLOP) under the Digital Services Act (DSA). This makes Temu the 24th platform to fall under the particularly strict rules that apply to very large online platforms and search engines under the Digital Services Act. With 75 million monthly users across Europe, the online retailer already clearly exceeds the threshold. A platform is considered very large if it has 45 million users or more.

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Digital Services Act Digital Services Act China European Commission Digital policy