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Greenwashing

EU bans unsubstantiated environmental claims and misleading product information

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Published: January 18th, 2024,
Last updated: May 28th, 2025

Is the product only „organic“ according to the manufacturer, or is it really certified organic? In the future, it should be easier for consumers to recognize this.

On Wednesday, the EU Parliament adopted the trilogue agreement on the ban on greenwashing and misleading product information („Empowering Consumers for the Green Transition„). The Council must now also give its approval before the directive can enter into force.

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Greenwashing