The EU wants to hold influencers more accountable. To this end, the Council adopted conclusions on Tuesday „to support influencers as creators of online content in the EU“. Europeans are spending more and more time online. This means that influencers „have a greater influence than ever before on how we perceive and understand the world„, said Flemish Minister Benjamin Dalle, who is responsible for youth and media, among other things. To ensure that this influence is positive, the EU must „support“ influencers.