Meta: Less personalized advertising also • Table.Briefings

ISTANBUL, TURKIYE - JUNE 08: A woman sits next to the banners of TikTok, Facebook, Youtube, Instagram and X in front of the window in Istanbul, Turkiye on June 08, 2024. Didem Mente / Anadolu — On the move in social media: Meta now offers access with less personalized advertising. If that’s not enough, you have to pay for an ad-free subscription.

In the future, Meta will offer users in the EU the choice between detailed and less personalized advertising or a paid ad-free subscription. Critics such as Max Schrems find this insufficient.

Meta has announced a new version of its advertising model in the EU. Facebook and Instagram users can now choose between detailed personalized advertising, less personalized advertising or an ad-free, paid subscription. The model is the company’s response to increasing pressure from EU data protection authorities. However, it has once again been criticized.

Meta: Less personalized advertising also met with criticism

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