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Planned EU punitive tariffs on cars from China threaten Cupra brand

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Published: September 4th, 2024,
Last updated: May 28th, 2025

The Tavascan e-SUV is produced in China. This is why there is now a threat of steep punitive tariffs.

According to Seat CEO Wayne Griffiths, the planned punitive tariffs on electric vehicles from China are putting the popular Cupra brand at risk. Should the Cupra model Tavascan, which is produced in China, be subject to an additional 21.3 percent tariff, it would be the end for the vehicle, Griffiths told the Reuters news agency. Without the electric SUV, the Spanish brand Cupra, which belongs to Seat, would not be able to achieve its CO2 targets next year and may have to pay heavy penalties. „This puts the entire financial future of the company at risk“, said Griffiths.

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