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Temu and Shein: Commission to ‘rigorously enforce’ EU rules

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Published: September 27th, 2024,
Last updated: September 27th, 2024

Shein, the Chinese e-commerce platform for fashion, is enjoying great success.

With the support of other member states, the German government is urging swift action against cheap Chinese online retailers such as Shein and Temu. In order to ensure fair competition and consumer protection in the EU, the relevant EU regulations must be „rigorously enforced“ – for example on product safety and environmental protection, according to a German discussion paper for the Competitiveness Council on Thursday. France, Poland, Denmark, Austria and the Netherlands also joined the demands.

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