Vestager threatens Google with forced sale of advertising business parts

The EU Commission accuses Google of distorting competition in online advertising technologies (adtech). Google has a powerful position in adtech, said Margrethe Vestager, Executive Vice President in charge of competition. „We are concerned that Google may have illegally distorted competition,“ she said. She added, „We found that Google may have abused its dominant position by favoring its own adtech services.“ If the concerns were confirmed, Google would not only harm its competitors but also publishers and increase costs for advertisers.