Opinion

Advertising on platforms: we need to talk about money

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Published: March 4th, 2022,
Last updated: May 28th, 2025

Martin Andree
Martin Andree teaches digital media at the University of Cologne and is, among other things, the author of the „Atlas of the Digital World“ (Campus 2020).

The fact that Meta and Alphabet succeeded in overturning the obligation to report criminal content from the Network Enforcement Act (NetzDG) is a setback for lawmakers, even if central aspects in the Digital Services Act will hopefully still be implemented at European level in the future. The decision of the Cologne Administrative Court shows once again that digital corporations continue to successfully play cat and mouse with overburdened authorities. The different legal responsibilities (including the EU, the federal government, and the states) and the confusion of existing law make it easy for digital corporations to use such dodges to avoid urgently needed regulation.

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