Black Friday, Cyber Monday, Cyber Week – these are shopping highlights for consumers, but they are playing Russian roulette without knowing it… The EU Commission published its proposal for a Digital Services Act (DSA) in December 2020. This is intended to rebalance the responsibilities of users, platforms, and authorities – with citizens at the center. Markenverband fully supports the main objectives, such as better protection of consumers and their fundamental rights online. However, a major threat is posed by the popular online shopping, which is still far from being as safe as consumers expect and as it could be. This is because counterfeit products are offered on familiar websites on a large scale.