Published: November 16th, 2022,
Last updated: May 28th, 2025

Until now, the qualification of what is to be assessed as a dark pattern and what is still permissible – especially under the GDPR – in terms of the linguistic, structural and visual representation of cookie banners has been fraught with great uncertainty. The European Data Protection Board (EDPB) has now made a first contouring in March 2022 through its Guidelines 3/2022 on dark patterns in social media platform interfaces: How to recognize and avoid them (EDPB Guideline on dark patterns).