Beatrix Keim: ‘There will be no pr • Table.Briefings

Beatrix Keim, Director at the Center Automotive Research, has decades of experience in the automotive industry in China.

China’s automotive scene remains volatile: The fierce price war in the automotive industry is not profitable for most companies and is also a thorn in the side of the government. Industry expert Beatrix Keim warns of a loss of confidence and sees an inevitable wave of consolidation on the horizon.

Auto Shanghai seemed more relaxed this year. There are fewer extravagant stands. What could be the reason for this?

Beatrix Keim: ‘There will be no profitability in a price war.’

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