Xiaohongshu: trends and e-commerce for Generation Z in one app
Over the past year, Duesseldorf has become the culinary capital of Germany, if not all of Europe, among overseas Chinese. Many of them arranged to meet in the Rhine metropolis to indulge in a real feast. The popularity was mainly due to the social media and e-commerce app Xiaohongshu 小红书, where users reported that authentic […]