New logo – new success? Why the Audi E concept renounces part of its identity
The German car manufacturer Audi has made a highly exciting public debut at the Guangzhou Auto Show in southern China. Together with partner SAIC, the Ingolstadt-based company has unveiled the brand new Audi E Concept. But instead of the manufacturer’s iconic four rings, the car only bears four letters: AUDI.The decision to bury its own […]