It will happen this Friday. Then German customers will be able to buy the NIO ET7, an electric sedan. William Li, the brand’s founder, is expected to attend the launch event in Berlin’s Kurfuerstendamm. That is where one of the local NIO houses is located. For the billionaire, this is the last stop on his Germany tour. By then, he will already have visited Hamburg and Munich. The elegant venue of the Berlin presentation gives a first indication from which brands NIO wants to steal customers from: Mercedes, BMW and Audi.