Things are currently not going well for Continental in Europe. Business in China is expected to compensate for this. Continental is planning to invest billions in China, while the company is cutting costs in Germany. This is part of the company’s de-risking strategy. The supplier wants to use sales and partnerships in the People’s Republic to compensate for what is falling away elsewhere. Chinese manufacturers now account for a significant – and growing – proportion of sales. Continental is also aligning its research and development accordingly. But there are risks along the way.