Over the next three years, Xpeng plans to launch 30 new models – an unusually high number by automotive industry standards. This is according to an internal letter to employees, as reported by the online medium CN-EV-Post. This includes, among other things, lower-priced models under the equivalent of 20,000 euros for the global market. Given the competitive domestic market, Xpeng needs to grow quickly to become profitable through economies of scale. But it is no longer that simple. The Chinese car market has enormous overcapacity.