The first milestone has been reached: Just nine years after its foundation, Li Auto has become the most successful Chinese EV manufacturer in the premium segment. But this is just the beginning for company founder and CEO Li Xiang. „We strive to become the No. 1 premium car brand in China in 2024 in terms of sales,“ Li announced. In plain language: Li Auto wants to sell more electric vehicles than Mercedes, BMW, Audi, and Volkswagen in the premium segment with all their models, electric and gas-powered, put together.