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NIO: Why the Chinese EV brand needs a lot of perseverance in Germany

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Published: January 30th, 2025,
Last updated: May 28th, 2025

William Li, CEO of Nio, with the first model of Firefly, the new subsidiary brand in the entry-level segment.
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The NIO-House in Hamburg is located in one of the premium shopping streets on Jungfernstieg, between boutiques for luxury brands and jewelers – with the Scandinavian-designed showroom on the first floor flooded, the café with children’s corner and rental offices on the upper floor.

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