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Price war on the Chinese automotive market

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Published: April 13th, 2023,
Last updated: May 28th, 2025

Chinese automakers, in particular, are currently engaged in a discount battle in the domestic car market.
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„Business as usual“ seems to be a foreign concept to the Chinese automotive market. Record years for combustion engines were followed by the EV boom. The pandemic and supply chain problems caused the boom to falter. No sooner do these wild times seem to have been overcome than manufacturers of every type of drive try to outdo each other with discounts. Chang’an Automobile is giving around $5,800 off each model. Chery Automobile presented a budget for discounts totaling $1.4 billion. And Dongfeng Motor offered its Citroën C6 at a 40 percent discount ($13,000). They are all united by a desire to gain market share in a competitive market.

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