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European election campaign: TikTok presents politicians with a dilemma

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Published: April 14th, 2024,
Last updated: May 28th, 2025

Chancellor Scholz and FDP European leadership candidate Strack-Zimmermann are already on TikTok, the Greens will follow soon and the CDU is still mulling it over. The goal: not leaving the platform to the right.
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TikTok claims to have 20 million users in Germany alone – per month. Whether you believe the figure or not, the app operated by Chinese-controlled provider Bytedance is extremely popular, especially with children and young people – as well as conspiracy theorists and the far right. This is causing party headquarters to think about the correct approach, especially in view of the reach that the AfD’s leading candidate for the European elections and China fan Maximilian Krah seems to be achieving on TikTok.

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Tiktok Digital Services Act European election 2024 Digital policy