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Election campaign: Data protection authority warns against micro-targeting

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Published: April 23rd, 2024,
Last updated: May 30th, 2025

Selective micro-targeting does not take place with these large-format posters.

Meike Kamp, the Berlin State Data Protection Commissioner responsible for the parties through their headquarters, has called on the parties to refrain from so-called micro-targeting in the election campaign for the European Parliament. „I appeal to you to refrain from using microtargeting methods in your election advertising and to gear your advertising campaigns towards strengthening the public discourse on their content„, reads a letter sent to all parties.

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Europawahlen 2024