Shein and Temu: E-commerce associations • Table.Briefings

E-commerce mobile apps from ultra fast fashion clothing companies Temu and Shein. — E-commerce retailers such as Shein and Temu are using considerable financial resources and aggressive marketing strategies to quickly penetrate the European market.

In an open letter, Ecommerce Europe and other associations are raising concerns about competitive disadvantages faced by local businesses due to foreign actors often not adhering to the high standards set by the EU.

Ecommerce Europe, along with 16 other national e-commerce associations, is calling for fair competition and more effective enforcement of EU laws against non-EU based actors. In their open letter, they demand that „e-commerce players active in the Union but based in non-EU countries should play by the same rules as EU-based businesses“. This is to ensure that EU-based companies are not at a competitive disadvantage.

Shein and Temu: E-commerce associations demand a level playing field

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