Beatrix Keim: ‘Volkswagen must red • Table.Briefings

Beatrix Keim studied classical sinology and marketing and has worked in the Chinese automotive sector for many years since 1998, including at FAW-Volkswagen.

Volkswagen faces plant closures and layoffs in Germany, yet is investing heavily in China. Expert Beatrix Keim from the Center Automotive Research (CAR) sees this as part of a strategy to remain successful both in China and globally despite overcapacity and weak sales.

Volkswagen faces plant closures and layoffs. However, we see that VW is investing heavily in China. How does that fit together?

Beatrix Keim: ‘Volkswagen must reduce its massive complexity’

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