Published: May 27th, 2024,
Last updated: May 27th, 2024

Did you know that there are not only iPhones, iPads and iWatches in China, but also iPeople? However, they have absolutely nothing to do with Apple. They are part of a letter oracle that has been circulating through China’s internet landscape for some time now. It is the Myers-Briggs Type Indicator, or MBTI for short, a famous personality test dating back to 1944, designed to identify the psychological types originally developed by Carl Gustav Jung. Dismissed by some as management esotericism, it is still the most widely used personality test by companies worldwide.