Let’s be honest: We all have a bit of a marketing strategist inside us who knows how to present ourselves well. And we generally know precisely which clientele we can best sell which product to. With Asian men – including Chinese men – 萌 méng – i.e., „cuteness“ – is a great seller, at least when it is sold by female sales assistants. In other words, if you play it sweet, coquettish, cute-looking and adorable, you can win over the hearts of even the most muscular men in no time. In Chinese, this sales strategy is called 卖萌 màiméng – literally „selling cuteness.“ It means deliberately playing cute to get what you want.